stormmq announces first commercial client

Cloud Based Message Queuing as a component in a significant civilian vehicle telemetry collection project.

stormmq, an enterprise class message queuing platform designed for cloud, co‐located or hosted deployment has publicly announced its first commercial client as Smith Electric Vehicles – the world’s largest manufacturer of electric vehicles. Smith Electric are using the stormmq platform for vehicle telemetry collection to help proactively diagnose faults on fleets of vehicles for customers

stormmq was selected after the firm sought independent consultancy to help solve the challenge of collecting critical maintenance data from commercial vehicle fleets. This application will need to handle a very large and sustained flow of data and stormmq was awarded the contract based on affordability, scalability and ease of implementation.


“The sheer volume of messages and the requirement to scale up quickly as we roll out more vehicles to customers around the world was a significant issue,” explains Robin Mackie, CTO of Smith Electric. “To develop and run our own multi server messaging queue in house would have been extremely expensive and we would still need to expand it in subsequent years as our business is growing very quickly”.

Smith Electric Vehicles has just been selected by the US Department of Energy (DoE) to receive $32 million in grant funding towards the production of all‐electric, zero emissions commercial trucks and has announced plans to open up to 20 regional assembly plants across the country.

“We sought independent expert advice and stormmq was the only platform that could both meet our requirement and we could deploy extremely quickly,”says Alan Malby, Powertrain Manager at Smith Electric.

Smith Electric approached stormmq when the service was still in beta and as Malby explains, “Even we were staggered by the sheer volume of messaging that would be generated by the vehicles but we chose stormmq because in extensive tests we proved that it’s capable of huge volumes and is easy to scale”.

As stormmq uses the AMQP standard, Smith Electric was able to quickly integrate the cloud service with its vehicle telemetry systems from UK developer Sensor‐Technik. “We went from an idea to a fully working solution in just 7 months,” explains Mark Wood, Engineering Manager at Sensor‐Technik, “The stormmq phase was actually towards the end and that took just 3 weeks”.

“We estimate that stormmq has cost us around a tenth of any comparable system we looked at and delivers us a fixed monthly cost per vehicle which decreases as our fleet grows,” explains Mackie, “As a pioneer in our respective field, it’s rare that you see another service that is so revolutionary yet simple that can help us deliver a major benefit to our clients that would have either have been very expensive or maybe impossible to achieve any other way”.

The Smith Electric project went live to its fleet in July 2010 and it is expected that it will be installed in 500 vehicles before the end of 2011.


stormmq is an innovative Message Queue platform designed from the ground up to be delivered as either a cloud, co‑located or hosted service. Built by a development team with over 20 years experience in designing, implementing and managing mission critical Message Queuing systems for large multinational service providers and financial services organisations, stormmq offers a unique usage based pricing model that is the lowest in its class backed by a feature set that leads the industry.

Based in the UK and delivered from ISO 9001 approved data centres, stormmq is the fastest growing cloud platform for Message Queuing and is quickly building a reputation for innovation, low cost and rock solid performance that is changing the industry.

Smith Electric Vehicles US Corporation (Smith), a Delaware corporation, is an all‐electric zero emission commercial truck manufacturer. The company licenses its proprietary technology from Smith Electric Vehicles in the UK, the world’s largest manufacturer and industry leader of commercial electric vehicles. Smith is a privately held company owned by Private Investors Management, and the Tanfield Group Plc, based in the UK. Smith produces the Smith Newton — the world’s largest battery‐electric‐powered truck.

The Tanfield Group Plc is the world’s leading developer and manufacturer of road‐going commercial electric vehicles and aerial work platforms. Tanfield is headquartered in Washington, Tyne & Wear, with operations in Europe, Scandinavia, North America, the Middle East, and Asia‐Pacific and Africa. It has two main divisions.

Smith Electric Vehicles was founded in 1920 and acquired by Tanfield in October 2004. Following its acquisition, Smith Electric Vehicles is developing into a world leader in new technology electric vans and trucks with greatly enhanced performance, speed and range capabilities. This makes them attractive for all fleet operators in large towns, cities and closed industrial environments. For the first time, these fleet operators have economically viable, zero emission alternatives to using diesel vans and trucks. Smith Electric Vehicles has an unrivalled UK‐wide service and support network, which already maintains over 5,000 vehicles for major fleet operators.

  Raphael ‘Raph’ Cohn

Raphael ‘Raph’ Cohn
Title
Chief Architect
Co‑Founder
Company
stormmq
Phone
+44 (0) 7590 675 756
Email
raphael.cohn@stormmq.com

I’ve designed, developed and burnt the midnight oil on the graveyard support shift from large systems for banks to troubleshooting telcos to pricing electricity in Singapore. The one thing that was always missing was ‘ready to use’ Message Queuing. Message Queues you could set up and tear down yourself without bureaucracy or crazy costs. Message queues that worked with anything. Then it dawned. Message Queuing should be a cloud based service.

  Anne Harding

Anne Harding
Title
Media Relations
Company
 The Message Machine
Phone
+44 (0) 1895 631 448
Email
anne@themessagemachine.com

Get in touch with me with media queries and requests for interviews.